Beach Slang

I hesitated for a moment when I was approached to write a bio on James Alex and Beach Slang. After fifteen years in music journalism, having interviewed most of my heroes, I’ve learned that it’s much easier to write about a mediocre project than someone like James Alex, an artist that means a whole hell of a lot to me. There’s a reason that fans have Beach Slang lyrics tattooed on their forearms, and openly weep as they pogo at shows (I’ve seen it). James doesn’t just write his spiky poetry about beautiful misfits and drunken dreamers from detached distance: He IS one of us. If there was a hint of dishonesty about James, believe me, we would know. And we would have called bullshit long ago.